Building Your Powerful Personal Brand Using Social Media


You will need to get a powerful personal brand if you wish to stick out from your peers and coworkers. This has always been the case, but it’s never been more important than it is now. Luckily, it’s never been easier than it is now thanks to social networking. Websites like Twitter and LinkedIn are popular with CIOs. These sites enable you to create an online presence that could have a beneficial impact on your professional career. In addition, it can help you gain influence with your key audiences and that is something that will always help you in the business world.

Here are a few tips that will allow you to build your powerful personal brand.

Have a Clear Target

As you’re building your own new on social networking, you may wish to have some clear goals in mind. If you wish to inform prospective employers, coworkers and other important audiences of your career path, job history, endorsements and more, concentrate on a LinkedIn profile. If you’re looking to be viewed as a thought leader, then informing, educating and building a rapport on Twitter is the best way to go. Regardless, it’s imperative that you create an identity that can help you stand out and helps people see you as a leader within your field of expertise.

Identify Areas of Experience

Your areas of expertise are going to be how people remember you and find you online. Ideally, your name and social networking profiles should appear when people search for your specialties on Google. However, it is still your responsibility to identify at least three areas of experience for yourself. Even if your ultimate objective is to be considered a brilliant CIO, you need to find at least a few important points which will set you apart and make you appear more interesting than many others in your line of work. These skills are what finally catch people’s attention as they seek you out.

Maintain a List of Profile Links

You ought to have more than one social networking profile if you would like to cultivate your personal brand, and it is going to be your responsibility to keep these profiles. Maintain a list of all of your profile links on a spreadsheet, and also be ready to keep every one of them upgraded with a content calendar. More profiles will mean more traffic and attention for your brand, but be cautious about spreading yourself too thin. You still have to keep up with almost any profiles that you may have.

Write a Powerful Position Statement

Finally, you’ll have to have a strong position statement that will tell others what they can expect from you. This ought to be uniform across multiple profiles, even if you must make some modifications to the wording from one format to another. Try to be as transparent as possible so people will know what sort of information they can expect to learn from you.

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