Defining Your Brand Essence

I facilitated a workshop with the Communications Students at Simon Fraser University and challenged some of their thinking about the definition of Brand and laying the foundation before building any brand assets or identity.

Here’s a hint: It’s NOT logo, tagline or business card. Instead think “Experience” tied to your values.

About Teri Conrad

Social Marketing Consultant. Brand & Social Biz Strategist. Community Outreach. Real Estate. Embracing the shift in communications and passionate about connection and engaging in #ConversationsThatMatter. Infuse with a little wine!


  1. Nice deck of slides Teri…as usual. Some really good rhetorical questions in there.
    Your “brand” is a mixture of consistency and class.

    Looking forward to seeing you in San Francisco

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