A couple of thoughts: For Inman the program works fairly well and there are a couple of reasons.
Brian Solis and The Pivot Conference:
AJ Leon’s Team of Misfits
Companies that are ready for the 21st century world recognize that people want to join movements, not campaigns. Consumers want to be associated with innovative companies, not old-fashioned corporations. They follow influencers and opinion leaders, and don’t rely on traditional media.